Abstract number 015-0682 STRATEGIC ALIGNMENT ANTECEDENTS AND CONSEQUENCES FOR STRATEGY IMPLEMENTATION

number 015-0682 STRATEGIC ALIGNMENT ANTECEDENTS AND CONSEQUENCES FOR STRATEGY IMPLEMENTATION Vanderli Correia Prieto Assistant Professor / Presbyterian Mackenzie University PhD candidate / Production Engineering Dept. of USP’s Polytechnic Engineering School Av. Prof. Almeida Prado, 128 and CEP 05508-900-São Paulo SP – Brazil°Tr.2 Biênio 2 Tel: 55 -11-3091-5363 Ext. 423 Fax: 55 -11-3091-5399 E-mail: [email protected] Marly Monteiro de Carvalho Associate Professor Production Engineering Dept. of USP’s Polytechnic Engineering School Av. Prof. Almeida Prado, 128 and CEP 05508-900-São Paulo SP – Brazil°Tr.2 Biênio 2 Tel: 55 -11-3091-5363 Ext. 303 Fax: 55 -11-3091-5399 E-mail: [email protected] POMS 21st Annual Conference Vancouver, Canada May 7 to May 10, 2010 PDF created with pdfFactory trial version www.pdffactory.com STRATEGIC ALIGNMENT ANTECEDENTS AND CONSEQUENCES FOR STRATEGY IMPLEMENTATION Abstract This article considers two types of alignment vertical and horizontal and explores the relationship between vertical alignment and successful strategy implementation. We argue that failure in strategy implementation can be due to the lack of an integrated vision of the elements that influence this process, mainly the intangible. The study presents a literature review and analysis. The articles were gathered by searching databases (e.g., ISI Web of Science and ABI-Inform), the Internet sites of journals and the annals of national scholarly conferences. As a result, a conceptual framework is proposed, and based on that framework the study links the antecedents identified in the literature to their consequence – the effectiveness in strategy implementation.